:root{--iw-dark:#0a3d4a;--iw-orange:#ff7a00;--iw-off-white:#f5f3ef;--iw-white:#fff;--iw-text-dark:#1a1a1a;--iw-text-light:#666;--iw-border:#e8e6e2;--iw-font-heading:'Outfit',sans-serif;--iw-font-body:'Manrope',sans-serif;--iw-font-serif:'PT Serif',serif;--iw-ease-premium:cubic-bezier(.4,0,.2,1)}.iw-hero{background:linear-gradient(135deg,rgba(10,61,74,.92) 0%,rgba(10,61,74,.88) 100%),url('https://images.unsplash.com/photo-1553877522-43269d4ea984?w=1600&q=70&auto=format&fit=crop');background-size:cover;background-position:center;color:var(--iw-white);padding:120px 0 100px;position:relative}.iw-hero-inner{position:relative;display:grid;grid-template-columns:1fr;gap:40px;align-items:center;max-width:1200px;margin:0 auto;padding:0 20px}.iw-hero-eyebrow{font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--iw-orange);margin-bottom:20px}.iw-hero-content h1{font-family:var(--iw-font-heading);font-size:clamp(2.5rem,5vw,4rem);font-weight:700;letter-spacing:-.03em;line-height:1.1;color:var(--iw-white);margin-bottom:24px}.iw-hero-content h1 span{color:var(--iw-orange)}.iw-hero-description{font-size:16px;line-height:1.7;color:rgba(255,255,255,.85);max-width:600px;margin-bottom:32px}.iw-hero-actions{display:flex;gap:16px;flex-wrap:wrap}.iw-trust-strip{background:var(--iw-white);padding:40px 0;border-bottom:1px solid var(--iw-border)}.iw-trust-inner{max-width:1200px;margin:0 auto;padding:0 20px}.iw-trust-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}.iw-trust-item{display:flex;align-items:center;gap:12px}.iw-trust-icon{font-size:24px}.iw-trust-text{font-size:14px;font-weight:600;color:var(--iw-text-dark)}.iw-intro{background:var(--iw-white);padding:100px 0}.iw-intro-inner{max-width:1200px;margin:0 auto;padding:0 20px}.iw-intro-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center}.iw-intro-eyebrow{font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--iw-orange);margin-bottom:16px}.iw-intro-content h2{font-family:var(--iw-font-heading);font-size:clamp(1.75rem,3.5vw,2.5rem);font-weight:700;letter-spacing:-.02em;color:var(--iw-text-dark);margin-bottom:20px}.iw-intro-content>p{font-size:16px;line-height:1.7;color:var(--iw-text-light);margin-bottom:32px}.iw-intro-factors{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}.iw-factor-item{padding:16px;background:var(--iw-off-white);border-radius:8px;border-left:3px solid var(--iw-orange)}.iw-factor-label{font-size:13px;font-weight:700;color:var(--iw-text-dark);display:block;margin-bottom:4px}.iw-factor-desc{font-size:12px;color:var(--iw-text-light)}.iw-image-frame{overflow:hidden;border-radius:12px;background:var(--iw-off-white)}.iw-image-frame img{width:100%;height:100%;object-fit:cover;transition:transform .45s var(--iw-ease-premium)}.iw-image-frame:hover img{transform:scale(1.025)}.iw-industry-explorer{background:var(--iw-off-white);padding:100px 0}.iw-explorer-inner{max-width:1200px;margin:0 auto;padding:0 20px}.iw-explorer-intro{text-align:center;margin-bottom:60px}.iw-explorer-intro h2{font-family:var(--iw-font-heading);font-size:clamp(1.75rem,3.5vw,2.5rem);font-weight:700;letter-spacing:-.02em;color:var(--iw-text-dark)}.iw-explorer-grid{display:grid;grid-template-columns:260px 1fr;gap:40px;align-items:start}.iw-industry-nav{position:sticky;top:100px;display:flex;flex-direction:column;gap:8px}.iw-nav-btn{background:var(--iw-white);border:1px solid var(--iw-border);color:var(--iw-text-dark);padding:16px 20px;border-radius:8px;font-size:14px;font-weight:600;text-align:left;cursor:pointer;transition:all .3s var(--iw-ease-premium)}.iw-nav-btn:hover{border-color:var(--iw-orange);color:var(--iw-orange);transform:translateX(4px)}.iw-nav-btn.active{background:var(--iw-dark);border-color:var(--iw-dark);color:var(--iw-white)}.iw-industry-content{background:var(--iw-white);padding:40px;border-radius:16px;border:1px solid var(--iw-border);min-height:500px}.iw-industry-panel{display:none;animation:fadeInUp .3s var(--iw-ease-premium)}.iw-industry-panel.active{display:block}@keyframes fadeInUp{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:translateY(0)}}.iw-industry-panel h3{font-family:var(--iw-font-heading);font-size:28px;font-weight:700;letter-spacing:-.02em;color:var(--iw-text-dark);margin-bottom:12px}.iw-panel-description{font-size:15px;line-height:1.6;color:var(--iw-text-light);margin-bottom:32px}.iw-panel-section{margin-bottom:32px}.iw-panel-section h4{font-family:var(--iw-font-heading);font-size:14px;font-weight:700;color:var(--iw-orange);margin-bottom:16px;text-transform:uppercase;letter-spacing:.08em}.iw-panel-section ul{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:1fr;gap:8px}.iw-panel-section li{font-size:14px;line-height:1.6;color:var(--iw-text-dark);padding-left:20px;position:relative}.iw-panel-section li:before{content:'→';position:absolute;left:0;color:var(--iw-orange);font-weight:700}.iw-panel-journey{background:var(--iw-off-white);padding:24px;border-radius:12px;margin-bottom:32px}.iw-panel-journey h4{font-family:var(--iw-font-heading);font-size:14px;font-weight:700;color:var(--iw-text-dark);margin-bottom:16px}.iw-journey-flow{display:flex;flex-direction:row;align-items:center;justify-content:center;gap:8px;flex-wrap:wrap}.iw-journey-step{background:var(--iw-dark);color:var(--iw-white);padding:10px 20px;border-radius:6px;font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase}.iw-journey-arrow{font-size:16px;color:var(--iw-orange);font-weight:700}.iw-panel-channels{margin-bottom:32px}.iw-panel-channels h4{font-family:var(--iw-font-heading);font-size:14px;font-weight:700;color:var(--iw-text-dark);margin-bottom:16px}.iw-channel-tags{display:flex;flex-wrap:wrap;gap:8px}.iw-channel-tag{padding:8px 16px;border-radius:20px;font-size:12px;font-weight:600;letter-spacing:.05em;text-transform:uppercase}.iw-channel-core{background:var(--iw-dark);color:var(--iw-white)}.iw-channel-supporting{background:var(--iw-off-white);color:var(--iw-text-dark);border:1px solid var(--iw-border)}.iw-channel-situational{background:rgba(255,122,0,.1);color:var(--iw-orange);border:1px solid var(--iw-orange)}.iw-panel-cta{text-align:center}.iw-strategy-matrix{background:var(--iw-white);padding:100px 0}.iw-matrix-inner{max-width:1000px;margin:0 auto;padding:0 20px}.iw-matrix-intro{text-align:center;margin-bottom:60px}.iw-matrix-intro h2{font-family:var(--iw-font-heading);font-size:clamp(1.75rem,3.5vw,2.5rem);font-weight:700;letter-spacing:-.02em;color:var(--iw-text-dark)}.iw-matrix-table{background:var(--iw-off-white);padding:32px;border-radius:12px;overflow-x:auto}.iw-matrix-header{display:grid;grid-template-columns:140px repeat(6,1fr);gap:12px;margin-bottom:16px;padding-bottom:16px;border-bottom:2px solid var(--iw-border)}.iw-matrix-row{display:grid;grid-template-columns:140px repeat(6,1fr);gap:12px;padding:12px 0;border-bottom:1px solid var(--iw-border)}.iw-matrix-row:last-child{border-bottom:none}.iw-matrix-cell{font-size:13px;font-weight:600;color:var(--iw-text-dark);display:flex;align-items:center;justify-content:center;text-align:center;padding:8px;border-radius:6px}.iw-matrix-label{font-weight:700;justify-content:flex-start}.iw-matrix-core{background:var(--iw-dark);color:var(--iw-white)}.iw-matrix-supporting{background:var(--iw-white);color:var(--iw-text-dark);border:1px solid var(--iw-border)}.iw-matrix-situational{background:rgba(255,122,0,.1);color:var(--iw-orange);border:1px solid var(--iw-orange)}.iw-journey-differences{background:var(--iw-off-white);padding:100px 0}.iw-journey-inner{max-width:1000px;margin:0 auto;padding:0 20px}.iw-journey-intro{text-align:center;margin-bottom:60px}.iw-journey-intro h2{font-family:var(--iw-font-heading);font-size:clamp(1.75rem,3.5vw,2.5rem);font-weight:700;letter-spacing:-.02em;color:var(--iw-text-dark)}.iw-journey-examples{display:grid;grid-template-columns:repeat(3,1fr);gap:32px}.iw-journey-example{background:var(--iw-white);padding:32px;border-radius:12px;border:1px solid var(--iw-border)}.iw-journey-example h4{font-family:var(--iw-font-heading);font-size:16px;font-weight:700;color:var(--iw-text-dark);margin-bottom:24px;text-align:center}.iw-journey-path{display:flex;flex-direction:row;align-items:center;justify-content:center;gap:8px;flex-wrap:wrap}.iw-path-step{background:var(--iw-dark);color:var(--iw-white);padding:10px 20px;border-radius:6px;font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase}.iw-path-arrow{font-size:16px;color:var(--iw-orange);font-weight:700}.iw-geographic{background:var(--iw-white);padding:100px 0}.iw-geo-inner{max-width:1000px;margin:0 auto;padding:0 20px}.iw-geo-intro{text-align:center;margin-bottom:60px}.iw-geo-intro h2{font-family:var(--iw-font-heading);font-size:clamp(1.75rem,3.5vw,2.5rem);font-weight:700;letter-spacing:-.02em;color:var(--iw-text-dark)}.iw-geo-columns{display:grid;grid-template-columns:repeat(3,1fr);gap:32px}.iw-geo-column{background:var(--iw-off-white);padding:32px;border-radius:12px;border:1px solid var(--iw-border)}.iw-geo-column h4{font-family:var(--iw-font-heading);font-size:18px;font-weight:700;color:var(--iw-orange);margin-bottom:12px}.iw-geo-column>p{font-size:14px;color:var(--iw-text-light);margin-bottom:20px;line-height:1.6}.iw-geo-column ul{list-style:none;padding:0;margin:0}.iw-geo-column li{font-size:14px;color:var(--iw-text-dark);padding-left:20px;position:relative;margin-bottom:8px}.iw-geo-column li:before{content:'→';position:absolute;left:0;color:var(--iw-orange);font-weight:700}.iw-image-section{background:var(--iw-white);padding:80px 0}.iw-image-inner{max-width:1200px;margin:0 auto;padding:0 20px}.iw-image-inner .iw-image-frame{aspect-ratio:16/9}.iw-strategy-process{background:var(--iw-off-white);padding:65px 0}.iw-process-inner{max-width:1180px;margin:0 auto;padding:0 24px}.iw-process-intro{text-align:center;margin-bottom:45px}.iw-process-intro h2{font-family:var(--iw-font-heading);font-size:clamp(1.75rem,3.5vw,2.5rem);font-weight:700;letter-spacing:-.02em;color:var(--iw-text-dark)}.iw-process-track{display:grid;grid-template-columns:1fr auto 1fr auto 1fr auto 1fr auto 1fr auto 1fr auto 1fr;align-items:center;gap:14px}.iw-track-step{display:flex;flex-direction:column;gap:8px;padding:16px 12px;border-radius:8px;transition:transform .3s var(--iw-ease-premium)}.iw-track-step:hover{transform:translateY(-2px)}.iw-track-step:hover .iw-track-number{color:#ff9a33}.iw-track-step:hover .iw-track-content h4{transform:translateX(2px)}.iw-track-number{font-family:var(--iw-font-heading);font-size:20px;font-weight:800;color:var(--iw-orange);line-height:1;transition:color .3s var(--iw-ease-premium)}.iw-track-content h4{font-family:var(--iw-font-heading);font-size:13px;font-weight:700;color:var(--iw-text-dark);margin:0;line-height:1.3;transition:transform .3s var(--iw-ease-premium)}.iw-track-content p{font-size:12px;line-height:1.4;color:var(--iw-text-light);margin:0}.iw-track-arrow{font-size:18px;color:var(--iw-orange);font-weight:700;display:flex;align-items:center;justify-content:center;opacity:.6;transition:opacity .3s var(--iw-ease-premium)}.iw-track-step:hover+.iw-track-arrow{opacity:1}.iw-why-adstiq{background:var(--iw-white);padding:100px 0}.iw-why-inner{max-width:1000px;margin:0 auto;padding:0 20px}.iw-why-intro{text-align:center;margin-bottom:60px}.iw-why-intro h2{font-family:var(--iw-font-heading);font-size:clamp(1.75rem,3.5vw,2.5rem);font-weight:700;letter-spacing:-.02em;color:var(--iw-text-dark)}.iw-why-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:24px}.iw-why-item{background:var(--iw-off-white);padding:32px;border-radius:12px;border:1px solid var(--iw-border)}.iw-why-number{font-family:var(--iw-font-heading);font-size:32px;font-weight:800;color:var(--iw-orange);margin-bottom:16px}.iw-why-item h4{font-family:var(--iw-font-heading);font-size:16px;font-weight:700;color:var(--iw-text-dark);margin-bottom:12px}.iw-why-item p{font-size:14px;line-height:1.6;color:var(--iw-text-light)}.iw-faq{background:var(--iw-white);padding:100px 0}.iw-faq-inner{max-width:800px;margin:0 auto;padding:0 20px}.iw-faq-intro{text-align:center;margin-bottom:60px}.iw-faq-intro h2{font-family:var(--iw-font-heading);font-size:clamp(1.75rem,3.5vw,2.5rem);font-weight:700;letter-spacing:-.02em;color:var(--iw-text-dark)}.iw-faq-accordion{background:var(--iw-off-white);padding:32px;border-radius:12px}.iw-faq-item{border-bottom:1px solid var(--iw-border)}.iw-faq-item:last-child{border-bottom:none}.iw-faq-question{width:100%;background:0 0;border:none;padding:20px 0;display:flex;justify-content:space-between;align-items:center;cursor:pointer;text-align:left;font-family:var(--iw-font-body);font-size:15px;font-weight:600;color:var(--iw-text-dark);transition:color .3s var(--iw-ease-premium)}.iw-faq-question:hover{color:var(--iw-orange)}.iw-faq-icon{font-size:20px;color:var(--iw-orange);font-weight:700;transition:transform .3s var(--iw-ease-premium)}.iw-faq-question[aria-expanded=true] .iw-faq-icon{transform:rotate(45deg)}.iw-faq-answer{max-height:0;overflow:hidden;transition:max-height .3s var(--iw-ease-premium),padding .3s var(--iw-ease-premium)}.iw-faq-answer p{font-size:14px;line-height:1.7;color:var(--iw-text-light);padding-bottom:20px}.iw-faq-question[aria-expanded=true]+.iw-faq-answer{max-height:500px}.iw-cta{background:var(--iw-dark);color:var(--iw-white);padding:100px 0}.iw-cta-inner{max-width:700px;margin:0 auto;padding:0 20px;text-align:center}.iw-cta-eyebrow{font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--iw-orange);margin-bottom:16px}.iw-cta-content h2{font-family:var(--iw-font-heading);font-size:clamp(2rem,4vw,3rem);font-weight:700;letter-spacing:-.02em;color:var(--iw-white);margin-bottom:16px}.iw-cta-description{font-size:16px;line-height:1.7;color:rgba(255,255,255,.85);margin-bottom:32px}.iw-cta-actions{display:flex;gap:16px;justify-content:center;flex-wrap:wrap}.reveal{opacity:0;transform:translateY(18px);transition:opacity .6s var(--iw-ease-premium),transform .6s var(--iw-ease-premium)}.reveal.reveal-1{transition-delay:.1s}.reveal.reveal-2{transition-delay:.2s}.reveal.reveal-3{transition-delay:.3s}.reveal.reveal-4{transition-delay:.4s}.reveal.reveal-5{transition-delay:.5s}.reveal.active{opacity:1;transform:translateY(0)}.reveal-heading.active{opacity:1;transform:translateY(0)}.reveal-card.active{opacity:1;transform:translateY(0)}@media (max-width:1024px){.iw-hero-inner{grid-template-columns:1fr;gap:40px}.iw-hero-content{max-width:100%}.iw-hero-visual{order:-1}.iw-intro-grid{grid-template-columns:1fr}.iw-explorer-grid{grid-template-columns:1fr}.iw-industry-nav{position:static;display:flex;flex-direction:row;flex-wrap:wrap;gap:8px}.iw-nav-btn{flex:1;min-width:140px}.iw-trust-grid{grid-template-columns:repeat(2,1fr)}.iw-journey-examples,.iw-geo-columns{grid-template-columns:1fr}.iw-industry-panel{grid-template-columns:1fr;gap:20px}.iw-industry-selector{flex-direction:row;flex-wrap:wrap}.iw-industry-option{flex:1;min-width:100px}.iw-process-track{grid-template-columns:1fr auto 1fr auto 1fr auto 1fr;grid-template-rows:auto auto}.iw-track-step:nth-child(n+9){grid-row:2}.iw-track-arrow:nth-child(n+9){grid-row:2}.iw-matrix-header,.iw-matrix-row{grid-template-columns:120px repeat(6,100px)}}@media (max-width:768px){.iw-hero{padding:100px 0 80px}.iw-hero-content h1{font-size:2rem}.iw-hero-actions{flex-direction:column}.iw-hero-actions .button{width:100%}.iw-industry-wheel{width:280px;height:280px}.iw-wheel-center{width:80px;height:80px}.iw-wheel-label{font-size:12px}.iw-wheel-sublabel{font-size:8px}.iw-intro-factors{grid-template-columns:1fr}.iw-trust-grid{grid-template-columns:1fr}.iw-industry-nav{flex-direction:column}.iw-journey-flow,.iw-journey-path{flex-direction:column}.iw-journey-arrow,.iw-path-arrow{transform:rotate(90deg)}.iw-matrix-header,.iw-matrix-row{grid-template-columns:100px repeat(6,80px);gap:8px}.iw-matrix-cell{font-size:11px;padding:6px 4px}.iw-faq-accordion{padding:20px}.iw-faq-question{font-size:14px}.iw-why-grid{grid-template-columns:1fr}.iw-industry-panel{grid-template-columns:1fr;gap:20px}.iw-industry-selector{flex-direction:row;flex-wrap:wrap}.iw-industry-option{flex:1;min-width:100px}.iw-process-track{display:flex;flex-direction:column;gap:14px}.iw-track-arrow{transform:rotate(90deg)}}@media (prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}.iw-industry-panel{animation:none}.iw-image-frame img{transition:none}.iw-image-frame:hover img{transform:none}.iw-preview-label{transition:none;opacity:1;transform:none}.iw-faq-icon{transition:none}.iw-faq-answer{transition:none;max-height:none}.iw-nav-btn:hover{transform:none}}